Transactional SMS is a type of SMS message that is sent to customers for the purpose of providing information related to a transaction or account. These messages are typically sent by businesses or organizations to their customers in order to provide important information, such as confirmation of a purchase, delivery details, account balance updates, or transactional alerts.
Transactional SMS are typically sent in real-time and are triggered by specific actions, such as a customer making a purchase or signing up for a service. These messages are usually time-sensitive and require the customer’s immediate attention. Examples of businesses that commonly use transactional SMS include banks, e-commerce websites, airlines, and government agencies.
Transactional SMS are considered to be a more reliable form of communication than promotional SMS because they are exempt from the National Do Not Call Registry and are therefore more likely to be delivered to the customer’s phone. However, it’s important for businesses to ensure that they have the customer’s consent to send these messages, and to provide an option for customers to opt-out of receiving them if they choose.
Where we use Transactional SMS
Transactional SMS can be used for a variety of purposes in business, government, and other organizations. Here are some common uses of transactional SMS:
Account updates: Transactional SMS can be used to provide customers with real-time updates on their account status, such as balance updates, transactional alerts, or password reset notifications.
Order confirmation and delivery updates: E-commerce businesses often use transactional SMS to send order confirmations and delivery updates to customers, helping them to track their purchases and stay informed about the delivery status.
Appointment reminders: Businesses such as healthcare providers and salons use transactional SMS to send appointment reminders to customers, reducing no-shows and improving efficiency.
One-time passwords: Transactional SMS can be used to send one-time passwords (OTPs) for two-factor authentication, helping to increase the security of online accounts.
Emergency alerts: Government agencies and other organizations can use transactional SMS to send emergency alerts, such as severe weather warnings or safety alerts.
Overall, transactional SMS are a versatile and effective way for businesses and organizations to communicate important information with their customers in real-time.
Benefits of Using Transactional SMS
There are several benefits of using transactional SMS for businesses and organizations, including:
- Instant delivery: Transactional SMS are delivered to customers’ phones in real-time, ensuring that important information is received quickly and efficiently.
- High open and response rates: Transactional SMS have higher open and response rates compared to other forms of communication, such as email or phone calls, as they are more likely to be read and responded to by customers.
- Cost-effective: Transactional SMS are a cost-effective way to communicate with customers, as they require minimal resources and can be sent in bulk.
- Increased customer engagement: By providing customers with timely and relevant information, transactional SMS can help to increase customer engagement and satisfaction.
- Improved customer service: Transactional SMS can help businesses to improve customer service by providing customers with the information they need in a timely and efficient manner, reducing the need for follow-up calls or emails.
- Improved security: Transactional SMS can be used to provide customers with one-time passwords (OTPs) for two-factor authentication, helping to increase the security of online accounts.