Transactional SMS is a kind of text message which is sent by a company to their existing customer, such as banks, insurance companies, etc. It is important to mention that here the recipient of the SMS is already a customer of the company, and not a potential customer.
You might have received text message alerts from retail store companies just after you purchased something. So, shipping details and purchase.
Restaurant and delivery SMS
Once you receive a product which you had ordered online, you get an alert on your phone in the form of SMS.
In this case, 55 percent of the customers are okay with receiving transactional SMSes. Flight status, delay SMS, hotel check-in SMS are such examples.
Alerts related to automotive maintenance is one such form you can consider. 44 percent of mobile users prefer receiving transactional SMS in this case.
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